ethical and sustainable
we work with small family run businesses in the los angeles area to bring our clothes to life. we are proud to say that we manufacture and produce all of our clothing with GOTS certified organic cotton, use low impact dyes, have 100% recyclable packaging, have competitive pricing for the quality we offer, and of course, give back.
wear. grow. give.
babies outgrow their clothes so quickly in the first two years of life. we offer the option to send back your gently used all the babies clothing, so we can hand deliver each piece to a baby in need. our model is about creating a movement, letting stories live on from one mom to the next, one baby to the next – wear. grow. give.
mother daughter duo
when elkin was pregnant with jenny drew, she started a baby clothing company with her best friend. 25 years later, jenny drew sought to do the same thing, but with a bigger mission. today, they are working side by side to tell a story that is bigger than clothes. to create a community that welcomes everyone, no matter what stage of life they are in. all the babies. all the love. all the time.